City Weekly · Opinion
Don't visit Salt Lake.
Smart Bomb: The completely Unnecessary News Analysis
Well Wilson, here we go again. A new branding campaign is about to descend on us, bringing even more people to Utah. And no, we're not talking about the dying Great Salt Lake. Although a glossy, national PR campaign for the shrinking pond couldn't hurt. “Visit The Great Salt Lake While You Still Can!”
That probably won't get a mention in the new tourism thrust that's brandishing the slogan, “America's Mountain City.” Apparently it's not crowded enough—that includes our mountains and ski areas. First we had “The Greatest Snow On Earth,” followed by “The Mighty Five.”
They packaged 'em up and…
This is a 600 character excerpt. Read the full story at City Weekly, where it was published on July 14, 2026.
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