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High costs and Crumbl-ing sales prompt mass closures at Utah...
Hits & Misses
Miss: Sugar Rush Although some will be sad to miss out on Crumbl’s moonbeam ice cream cookies, the Utah-based dessert chain’s mass closures are of little surprise. While CEO Jason McGowan cited a slowing economy and Crumbl’s ill-fated foray into dirty sodas, it’s hard to ignore the unfavorable conditions under which franchise owners suffered.
High growth targets and low minimum distance requirements between Crumbl locations increased internal competition.
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